SRA Risk Perception Research Strikes Chord with Media

The first 2014 news release from SRA’s Communication Committee appeared in over 300 media outlets on its first day.

Work being published in SRA’s Risk Analysis journal by three different research teams was featured in this release. The first, by a team led by Daniela Knuth (University of Greifswald, Germany), concluded that those who had experienced a hazardous event such as a fire, flood, earthquake or terrorist attack had a heightened perception of being at risk from other, similar events.

Other risk perception work also reported in the release suggests additional complexities, however. A study by John Besley (Michigan State University) and Sang-Hwa Oh (University of South Carolina) demonstrated that highly publicized catastrophies, such as Japan’s 2011 Fukushima nuclear incident or the 2010 Deepwater Horizon oil spill in the Gulf of Mexico, do not always change public opinion.

And Craig Trumbo (Colorado State University) and colleagues documented drops in levels of concern about hurricane risks among US Gulf Coast residents in the two years following Hurricane Katrina.

The releases are written by Steve Gibb of SCG Corporation and distributed by PR Newswire and through SCG’s own contact list. A complete SRA news release archive, including direct links to the studies in question, can be found on the SRA site here.

PR Newswire tracks the online appearances of its material on newspaper and broadcast media sites, as well as in blogs, trade publications and other specialized media. From January 2012 to October 2013, similar SRA releases appeared in an average of 264 such media. Each release was viewed by an average of over 3000 reporters.